Case Study: Meyer Sound Laboratories

Meyer Sound Laboratories is a world renowned manufacturer of high-end speakers and state-of-the-art sound equipment of all kinds. The company had arranged for the placement of an article in Auditoria, a new trade magazine covering "entertainment venue design, operations & technology." The article was to highlight the large and sophisticated Meyer Sound speaker array that had been included in the renovation of Meyerhoff Hall, home of the Baltimore Symphony. The company hired Rocket Words to write the article.

The goal of the article, from Meyer Sound's point of view, was to highlight the quality, design and placement of their speakers. However, the publication was looking for a balanced article about the entirety of the renovation, a five-year project that had included overall hall architecture, acoustic design, stage configuration, electrical rewiring and a lighting redesign in addition to the new sound system. My job was to prominently feature the Meyer Sound equipment, while providing a comprehensive piece on the project as a whole, all within 2,000 words. To accomplish this task, I conducted phone interviews with engineers, technicians, lighting and sound specialists and architects in Baltimore and New York.

The finished product covered all the bases, winning praise from Meyer Sound's editors and owners, Meyerhoff Hall personnel, and the editors of Auditoria.

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