Alps and Beyond Website Goes Live

Rocket Words provides extensive copy editing for new firm offering exciting hiking trips throughout the Alps

SAN FRANCISCO, CA (August 2003) Alps and Beyond, a recently founded travel Swiss/U.S.-based company, has launched a stylish new website, www.alpsandbeyond.com. The site is designed to attract and inform new clients throughout Europe and North America about the company's great Alpine hiking adventures.

While company founder and president Anna Bezzola designed the site herself and wrote much of the text, she turned to Jerry Karp of Rocket Words for extensive copy editing services, to ensure that every description of services, philosophy and itineraries was presented clearly, accurately reflecting the energy and professionalism that Alps and Beyond stands for.

The Need for Professional Editing

"I was comfortable coming up with comprehensive first drafts," Bezzola said, "but to make sure the writing on my site was really sharp, that every word was the right one and that every trip was described to its full advantage, I knew I needed a professional. I've been familiar with Jerry's writing for many years, so I was able to turn my copy over to him for rewriting with total confidence."

A Unique and Expert Travel Service

Alps and Beyond offers a impressive variety of hiking trips through one of the world's most stunning regions. Alps and Beyond itineraries offer something for every traveler, from hikes that are extremely challenging physically to journeys that are much less so. The trips offer access not only to the amazing beauty of snow capped mountains, huge glaciers, crystalline alpine lakes and verdant mountain valleys, but also to fascinating, remote villages and cultures, many of which are of ancient lineage.

Every Alps and Beyond itinerary has been personally designed and researched by Bezzola, who also leads the trips. Bezzola is not only an experienced alpine trip leader but is in fact a native of the region. She was born in Northern Italy and grew up in Switzerland, hiking the Alps extensively with her father from the time she was a young girl. For many years, Bezzola led treks for the prestigious California-based Adventure Travel Sobek. She finally felt the call to blaze a new trail, and this year Alps and Beyond was born.

A Site to Provide Details and Create Excitement

Cleanly designed and easy to navigate, www.alpsandbeyond.com, offers extensive information about Anna Bezzola and her company and about the logistical considerations surrounding travelling to and hiking in the Alps. In addition, the site provides enticing, detailed descriptions of each Alps and Beyond itinerary, so viewers will get a comprehensive feel for the adventures that await them on each trip. Bezzola's own attractive nature photography adds depth to the descriptions.

For more information about Alps and Beyond, please visit www.alpsandbeyond.com, or email Anna Bezzola at anna@alpsandbeyond.com.

About Rocket Words

Jerry Karp of Rocket Words is a versatile and accomplished copywriter and editor with a unique and powerful combination of language, media, and communications experience. Recent Rocket Words clients have included SFJAZZ (The San Francisco Jazz Festival), Agency.com, The Girl Project Film Production Company, OnlineRock.com, Metal Images Jewelry Studio, and Meyer Sound Laboratories. Karp's recent publications include articles in JazzWest.com, Skin & Ink Magazine, SFStation.com, Auditoria Magazine, San Francisco Reader, and WetFeet.com.

For more information about Rocket Words services, please contact Jerry Karp at jerry@rocketwords.com, or call (415) 731-6468. For a full range of writing samples, please visit www.rocketwords.com.

« Go back