Contact: Jerry Karp
jerry@rocketwords.com or (415) 731-6468
Metal Images Website Goes Live
Rocket Words Copy Helps Metal Jeweler Build Dynamic Marketing Tool
SAN FRANCISCO, CA (March 2002) Metal Images, a San Francisco-based metal art and jewelry studio, instantly went global this month with the launching of their new website, Metalimages.com. Lori Elder, owner and chief metalsmith of Metal Images turned to Jerry Karp of Rocket Words to provide copy that would ensure the site's value as a powerful sales and marketing tool.
Metal Images has been creating beautiful high-quality metalcraft, from individual pieces to mass produced jewelry and icons, for over a decade. Elder has artfully represented the image and vision of world renowned musicians, productions and companies including Prince, Metallica, the Grammy Awards, X-Files, The Saint, and the Ford Motor Company.
The new Metal Images site had to fully highlight Elder's impeccable artistry and impressive customer service benefits. Rocket Words responded with copy that clearly presents Elder's design talents, her encompassing design-to-manufacture creation process, and her passion for excellent customer service. The result is a site that instantly portrays the full range of benefits that Elder provides her clients and offers a full photo gallery of Metal Images creations. The copy compliments the elegant web design produced by Marilyn Fowler of Vices by Proxy.
Understanding Metal Images
Before beginning the writing process, Karp interviewed Elder at length to gain an understanding of the Metal Images business and the audience Elder needed to communicate with. He encouraged the metalsmith to fully articulate her design and manufacture process, so that potential clients would know exactly what to expect when working with Metal Images. They also worked together to define a Metal Images philosophy, allowing Elder's audience to fully appreciate her emphasis on friendly, cost-effective customer service.“The quality of Jerry's writing is outstanding,” Elder said. “He was able to take the message I wanted to convey on my website and write about it in a way that would be easy for all types of clients to understand. Jerry also had great suggestions about how to present my information, so working with him made everything easier for me.”
In the short time the Metal Images site has been "live," Elder has already received several queries about her art and services which she reports is directly attributable to her new web presence. In the wake of their successful website project, Metal Images and Rocket Words have agreed to a continuing collaboration. Rocket Words will be providing press release writing services for all of Metal Images' major client signings and events.
About Rocket Words
Rocket Words is the writing service of Jerry Karp. Through Rocket Words, Karp helps artists, musicians and arts-related businesses increase sales, enhance audience and media awareness of their work, and gain funding for their projects. Rocket Words services include lively and effective web site content, press releases/press kits, grant proposals and marketing materials, as well as well-researched, entertaining articles for music, arts and design-related publications.Karp is a versatile and accomplished copywriter and editor with a unique and powerful combination of language, media, and communications experience. Recent Rocket Words clients have included SFJAZZ (The San Francisco Jazz Festival), The Girl Project Film Production Company, OnlineRock.com, Metal Images Jewelry Studio, Caroline de Baëre, Inc., and Meyer Sound Laboratories. Karp's recent publications include articles in Jazz Steps, Auditoria Magazine, San Francisco Reader, and WetFeet.com.
For more information about Rocket Words services, please contact Jerry Karp at jerry@rocketwords.com, or call (415) 731-6468. For a full range of writing samples, please visit www.rocketwords.com.
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